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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

We are in love with this wedding and album! The  gorgeous wedding was photographed by Natalija Brunovs from We Are All Stardust, Australia. Check out that beautiful custom embossing, complete with gold foil! Colour co-ordinating your album with your wedding outfits is such a great idea, especially when they're gold and royal blue. The gold foil looks great with our Starry Night Buckram. In fact all of our Buckrams look great embossed. You can request custom embossing and gold or silver foil by emailing us. Please state the album To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

Today we roll out updates to the button widget in Workspace, allowing you to easily customise any button you wish to add to your site. Simply add the button widget to any page on Workspace, and turn on custom design.  You will able to customise the background colour, the border colour, font size, font colour, the button width and radius (curving the corners of the button).  Add the button widget to your site and enter button details. Add the button widget to your site and enter button details. Turn on custom design Turn on custom design Change the settings to suit To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

Lorraine contacted Nick saying that she wanted a photoshoot of her sister Janine, and to give her an album for Christmas. Nick talks about the shoot, and how he approaches photographing dogs and horses. One of Janine's horses, Kenya, had been with the family for a number of years, and Lorraine thought it would be nice to capture them together, whilst Kenya was still a fit and active horse. Of course, the other family animals, Brody the highland pony, and Jack and Louie, their two dogs, would also star in the shoot. The main difference To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

I believe that to succeed in this “industry" we need to fully engage our heads and our hearts, and Sonya's post demonstrates how truly engaged she is. It was about the albums she’s been keeping of her two daughters since they were born, and it reminded me of another album that Heather made years ago. So here am I, hand on heart too… Twenty-one years ago we hired a professional photographer. It was our daughter Adrienne’s birthday. Stephen was coming home from Australia with his fiancée Sonya to meet the family. Heather's Mum and Dad had long passed To View More >>

This entry was posted in by Ian Baugh | Leave a Comment